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We want people to know that fur is an excellent choice if you care about nature -- because fur is a natural, renewable resource. The Canadian fur trade is very well regulated to ensure animal welfare. The furs we use are abundant; never from endangered species. And fur apparel is remarkably long wearing. This is more eco-logical than today’s disturbing trend to “cheap”, disposable fashion – like the tons of unwanted materials (80% non-biodegradable synthetics!) that ends up in landfills. Those who think that synthetics can replace fur should also know that most synthetics are made from petroleum – a non-renewable resource – and their production and disposal can pose environmental problems
Sensationalist and misleading “animal rights” campaigns have created confusion about the true ecological role of the fur trade. It is time to present another side of the fur story

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